Knowledge & Guides

The Mediloon Blog

Practical guides on digitalising your pharmacy — E-Rezept, apps, Click & Collect, Botendienst and more.

What is the E-Rezept? The Complete Guide for German Pharmacies (2026)

The E-Rezept is Germany's mandatory digital prescription system. Learn exactly how it works, what your pharmacy needs to do, and how to stay compliant in 2026.

How to Implement the E-Rezept in Your Pharmacy: Step-by-Step Guide (2026)

Missing steps in your E-Rezept setup? This checklist covers TI connection, AVS updates, ePA compliance, the ECC connector deadline, and every 2026 regulatory change German pharmacies need to know.

E-Rezept CardLink vs. App vs. eGK: Which Works Best for Your Pharmacy? (2026)

A clear comparison of every E-Rezept redemption method — eGK, App, paper printout, CardLink, and incoming PoPP. Know which method your patients actually use and what's changing in 2026.

E-Rezept & GDPR: What Every German Pharmacy Must Know (2026)

The E-Rezept processes special category health data. Here's what GDPR means for your pharmacy — legal basis, data processing agreements, retention rules, and your actual obligations.

Best E-Rezept Software for German Pharmacies (2026): What You Actually Need

Not all pharmacy software is the same. Here's how to evaluate E-Rezept software in 2026 — what your AVS must do, what the patient-facing layer adds, and how to choose the right setup.

E-Rezept for Patients: How to Use Your Digital Prescription in Germany (2026)

Got an E-Rezept and not sure what to do with it? This plain-language guide covers every way to redeem your digital prescription in Germany — health card, app, or paper printout — plus what to do when things go wrong.

What Is a Pharmacy App? How German Pharmacies Are Going Digital (2026)

51% of German pharmacies now have an app. Here's what it actually includes, why it matters for patient retention, and what separates a branded pharmacy app from an aggregator listing.

Click & Collect for German Pharmacies: How to Set It Up and Drive Orders (2026)

89% of German pharmacies offer Click & Collect — but most aren't driving real order volume. Here's the full operational workflow, E-Rezept integration, product suitability guide, and tactics.

Pharmacy Delivery (Botendienst) in Germany: Legal Rules, Setup, and How to Grow Your Reach (2026)

84% of German pharmacies offer Botendienst — but most don't charge it correctly or use it strategically. Here's the full legal framework, fee rules, setup guide, and how to turn delivery into a patient retention tool.

AI Chatbots in the Pharmacy: What They Can (and Can't) Do in Germany (2026)

Only 13% of German pharmacies use AI — but 81% believe it will transform their operations. Here's exactly what a pharmacy AI chatbot can do legally, what it cannot, and how to implement one without crossing the line.

Online Shop for Pharmacies: How to Sell OTC Products Online in Germany (2026)

Want to sell OTC products online from your German pharmacy? Here's the exact legal setup (§11a ApoG, DIMDI, EU logo), which products you can sell, how to integrate with your AVS, and how to compete with DocMorris without a price war.

Pharmacy Marketing in Germany: How to Get More Patients (2026)

Most pharmacy marketing advice ignores German advertising law. Here's what actually works for German pharmacies in 2026 — local SEO, Google Business Profile, HWG-compliant social media, and digital retention — with no fluff.

How to Retain Pharmacy Patients: Loyalty and Digital Engagement (2026 Guide)

Losing patients to online pharmacies? This guide covers the proven retention strategies for German pharmacies in 2026 — from repeat prescription reminders and eMP reviews to HWG-compliant loyalty programmes and app engagement.

How to Digitalise Your Pharmacy: A Practical Roadmap for 2026

A step-by-step digitalisation roadmap for German pharmacy owners — covering E-Rezept, pharmacy apps, Click & Collect, Botendienst, AI, and ePA readiness. Built on 2025 data, not generic advice.

Pharmacy Digitalisation ROI: Is Going Digital Worth It? (2026 Guide)

Is digital investment worth it for a German pharmacy? This guide breaks down the real costs, revenue drivers, payback periods, and the hidden cost of staying analogue.

The Future of the German Pharmacy: Trends for 2026 and Beyond

What does the future hold for German pharmacies? From the GesundheitsID rollout and ePA 3.0 to AI tools, pharmacy closures, and OTC competition — here are the trends that will separate surviving pharmacies from those that close.